Anemos ADvantage SEO & e-Marketing

Anemos ADvantage offers two major services for our e-commerce clients:

-PPC (Pay-Per-Click)  or Paid Search - ad campaign design and management. 

-SEO (Search Engine Optimization) or Organic Search Results Search optimization.

 

Online Ad Education Center

 

 

Are you new to online advertising? 

We understand that it can be a bit confusing with all the new terms and abbreviations. That's why we have incorporated the AD-ucation Center®. When you see a term or abbreviation underscore with a dashed line like this: New to online advertising? - hover your cursor over the term and an AD-ucation Center®  pop-up box will appear with a definition! 

 

WHAT DOES THE PROCESS LOOK LIKE?

PPC or SEO campaigns follow the same development process:

Initial Consult:  An ADvantage consultant will meet with your organization, either in person, or via telephone or video conference, to discuss your marketing goals. 

 

What are your short / long term marketing goals?  What type campaign do wish to prosecute? Examples of common goals are:

  • Online or Offline Sales - Ad  Conversion are a evaluated based upon actual sales of a product or service either online or at one of the clients “brick and mortar” establishments. 

  • Site Traffic Generation - Ad Conversion are evaluated based upon the Clickthrough Rate (CTR) to the client’s website. 

  • Brand Development - Ad Conversions are base upon the total number of impressions you are able to generate with your ads, thus increasing your product name in the marketplace. 

  • ROI Analysis - Determining the maximum return on your ad investment by evaluating the profitability of various ad campaigns with respect to cost of individual product - which of your products can produce the highest ROI with online marketing.

 

16997567 s

Once we have a mutual understanding of your marketing goals, we are then able to design marketing solutions tailored to your individual needs. We will establish your m marketing budget, that is how much wish to invest in marketing over an established period of time. We will also become familiar with your products and or services so as to capitalize on the niche market targets in your ad campaigns. We will then enter into a mutually agreed upon Marketing Agreement Plan detailing all fees, services, and terms. At this time you are assigned a dedicated marketing professional who will, among other tasks, develop and manage your Pay-Per-Click (PPC) campaigns. Your ADvantage representative be your dedicated point of contact and will design and implement your Pay-Per-click campaigns form start to finish. Your Anemos ADvantage rep will work closely with his or her counterpart at our sister company - Anemos Web Development. Together they will share Keywords and Analytic intelligence from your marketing campaign for incorporation into the SEO (Search Engine Optimization) meta-data of your site. They also cooperate to give you relevant Analytic data reporting of Paid and Organic Search Results Search traffic to give you a clear picture of site activity and shopper/buyer behavior.

 

PAID SEARCH MANAGEMENT

CAMPAIGN DEVELOPMENT 

We begin your online marketing campaign with Google AdWords - the industry standard for PPC marketing. Google has developed a suite of research and testing tools that will assist us in designing an ad campaign that is optimized for maximum ad Conversion at a minimum Cost-Per-Click. We will then initiate campaigns with Microsoft adCenter  for immediate increase in traffic and potential revenue. Other Pay-Per-Click search engines can be added after we’ve amassed a performance database and consistent profit with these two powerful Pay-Per-Click search engines. 

 

Competitive Analysis Campaign Development services provided include: 13624464 s

-Potential Profit Margin-Budget-Economic Analysis

-Traffic Estimates
-Maximum Pay-Per-Click Threshold
- Keywords Analysis and Development
-Creation of Ad Copy (By Keywords, category, and active split-testing)
-Google and Microsoft Conversion Tracking scripts will be installed on your website.   

 

 

 

ad cycle

 

CAMPAIGN MANAGEMENT

 

One of our Anemos ADvantage professionals will be assigned to monitor and manage your Pay-Per-Click campaigns. This individual will work with your team to insure that all of your marketing needs are met and overall project concerns are addressed. He or she will insure that your ad campaigns continue to perform well, both in terms of absolute traffic & Conversion rates as well as the overall cost of the program. The process of research, evaluation, optimization, and monitoring will continue throughout the life of the campaign. Our goal is provide ever higher ad relevancy and ad quality to insure the lowest possible CPC. In addition we will continue to work closely with the SEO and design team at Anemos Web Development to insure the optimal on site keywords and landing pages.  

 

 

 

REPORTING 

15686193 s

All  Capital  Marketing  Group,  LLC  clients  receive  monthly  Campaign  Management  reports.

These reports include:
-Overall Account Performance
-Detailed Account Performance by Paid Search Provider
-Historical Performance (Month-by-month)
- Keywords Report (Complete List, Recent Additions, & Deletions)
-Optimization Report (What we’ve done throughout the month to improve your results and control costs)

-Competitive Analysis (What your competitors are doing online and how much they are paying for keywords)

-Overall Financial Performance (assumes access to your detailed sales data)

 

 

sofa

Your first consultation is free and comes with no obligation, so it costs nothing to learn if you can profit from eCommerce and online marketing. Why not get in touch today?

 

 To reach us by via email - CLICK HERE  email-icon 

  

 Or call us Toll Free at:  844-4ANEMOS - (844-426-3667) 1dc64b5261cbb83d8e34f438eb168ff6

 

 

 

S5 Box

Login