Anemos Web Development

grad blackWSYWIG stands for: What You See is What You Get. This allows you to create and edit HTML pages as though you were working with a word proecssor. 


wysiwyg editor

grad blackNew to online advertising?

We understand that it can be a bit confusing with all the new terms and abbreviations. That's why we have incorporated the AD-ucation Center®. When you see a term or abbreviation underscored with a dashed line like this:  New to online advertising? - hover your cursor over the term and an AD-ucation Center® pop-up box will appear with a definition! 


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Ad Education CenterClickthrough rate (CTR) 

A ratio showing how often people who see your ad end up clicking it. CTR can be used to gauge how well your keywords and ads are performing.  CTR is the number of clicks that your ad receives divided by the number of times your ad is shown (called impressions). For example, if you have five clicks and 1000 impressions, then your CTR is 0.5%


Ad Education CenterCost-per-click (CPC)

Cost-per-click (CPC) bidding means that you pay for each click on your ads. For CPC bidding campaigns, you set a maximum cost-per-click bid - or simply "max. CPC" - that's the highest amount that you're willing to pay for a click on your ad (unless you're setting bid adjustments, or using Enhanced CPC).




Ad Education CenterOrganic Search Result

A free listing in a web search that appears because it's relevant to someone's search terms.